Japanese beauty brand Shiseido welcomes Thai dynamo Win Metawin as the first-ever Friend of Shiseido in Southeast Asia.
After an extended partnership with the brand, Thai actor Win Metawin takes his collaboration with Shiseido to the next level. The star, best known for his role in series such as F4: Thailand and Under Parallel Skies, expands his influence beyond the entertainment scene, joining the Shiseido family as the brand’s first friend in Southeast Asia.
As the brand emphasized, the Thai heartthrob embodies Shiseido’s ethos, marked by self-improvement, inspiring others and taking care of oneself inside-out. Shiseido also anticipated Win’s participation in the promotions of the Ultimune line, one of the brand’s signature skincare collections.
Shiseido’s Holy Grail
If you’re unfamiliar with beauty products, Ultimune is one of Shiseido’s best-known lines. The Japanese company has dedicated years of research to improve its Ultimune formula, promoted as a potent antioxidant that helps restore skin firmness and improve smoothness.
As a brand in continuous improvement, Shiseido is set to reveal Ultimune’s improved formula, the New Ultimune Power Infusing Serum, at a global event in Tokyo on Feb. 26 and 27. Stepping into his new role, Win Metawin will be one of the special guests in attendance.
Win Metawin’s Brand Power
Shiseido’s announcement comes at a momentous time in Win Metawin’s career. The star has solidified his leverage in the fashion and beauty spheres through associations with powerhouses such as Prada, Puma, Tiffany & Co., and now, Shiseido.
In fact, as per data from Launchmetrics, in 2024, the actor’s social media activity related to fashion and beauty brands surpassed $33 million in Media Impact Value, a metric that measures the monetary value of placements after analyzing audience engagement, source authority, industry relevance and other quantitative and qualitative factors specific to the fashion, beauty and lifestyle sector. Out of the total value, about $1,7 million belonged to Shiseido-related posts.
