
No Manners Magazine presents The Internet Boyfriend Style Guide, the style explainer that dives into the “internet boyfriend” culture to discover the hottest beauty, fashion, and accessories, as worn by the world’s most popular male celebrities.
Catch up with the URL boyfriends’ style before they go analog.
Open any social media platform and swipe past the influencers hyping up new recipes and beauty hacks. Eventually, you’ll come across the social media pages of today’s heartthrobs—actors, singers, models, you name it, sharing luxury-brand deals, casual photo dumps and behind-the-scenes footage. Their mix of idol-like packaging and relatable appeal earns them the title of “internet boyfriends.”
The term “internet boyfriend” became popular on social media in the last decade. (You probably remember Benedict Cumberbatch leading the phenomenon in the 2010s thanks to his role in the British crime drama Sherlock.) The label follows the legacy of internet jargon such as ‘babygirl‘ and ‘man-crush-monday’ to describe male pop culture figures who spark instant (and collective) adoration. These celebrities tend to receive bursts of meteoric praise that last for months or, sometimes, years, until the next big male celebrity blows up. The process is cyclical, but has become a key part of pop culture’s larger ecosystem.
Remember the hype and furor that retro boy bands like The Beatles, Backstreet Boys or even H.O.T. drove at the peak of their careers?
Today, the internet boyfriend has updated the same phenomenon with new lingo. Chosen celebrities—generally young men simultaneously recognized for their good physique, agreeable personality and burgeoning career—become representatives of the cultural zeitgeist. Thanks to their status, desirability and ubiquitous image, they lead pop culture, fashion and online conversations.
In style realms, in particular, the focus is on their ability to craft a signature style, spearhead new trends, and make people not only want to date them but also steal their clothes—take that as you wish. In summary, the internet boyfriends are the ultimate trendsetters and tastemakers, whose fashion and beauty choices serve as a gauge of dominating trends. Think of Jacob Elordi popularizing the men bag with a chic Bottega Veneta collection or Paul Mescal propelling short shorts and cropped tees to the forefront of fashion conversations to usher in a new era of men’s fashion.
What are today’s heartthrobs like? How are they influencing style in 2026? We’ve analyzed celebrity sightings from the front rows to street corners to get an accurate grasp on current trending hairstyles and we’ve rounded up trends into separate categories of the internet boyfriend.
Keep reading as we dive into some of the most popular hair looks, as worn by today’s most popular internet boyfriends, from Heated Rivalry’s Hudson Williams and Connor Storrie to Win Metawin and Felix.
The Heartthrob
At the turn of the century, the heartthrob archetype dominated the film industry. Unlike current aesthetics and microtrends (i.e., normcore, blokecore, etc.), the heartthrob look didn’t revolve around fashion—though you could spot the heartthrobs in boxy suits, t-shirts, and baggy denim. Instead, it focused on an androgynous hairstyle with short sides and layered bangs that ended just above the orbital bone.
Combining what back in the day were regarded as “traditionally masculine and feminine features,” the heartthrob haircut dominated red carpets worldwide and became a go-to look for ‘90s it boys. Though the look was a favorite of Hollywood actors and boy band members (Keanu Reeves, Leonardo DiCaprio, Nick Carter etc.), the hairstyle also gained traction among some of the biggest global celebrities, including Hong Kong boy band Beyond, Brazilian actor Rodrigo Santoro and Bollywood star Shah Rukh Khan.
In 2026, this is how stars are bringing novelty and boy-next-door charm to this hair classic.
Gemini: au naturel

Since his debut, actor Norawit Titicharoenrak (Gemini) has consistently delivered fashion and style inspiration on and off the stage, bringing his style choices, especially his hairstyles, to the spotlight.
At the beginning of the year, Gemini shared photos from a trip to London on Instagram. Keeping things simple and natural, the actor wore barely-styled curtain bangs with a middle part. Gemini proved this to be the perfect hairstyle for the laid-back and cool, as well as an ideal choice for those who are looking for a versatile wash-and-go travel look.
Anson Lo: chocolate-brown trendy

Beyond a successful music career, Hong Kong star Anson Lo has branched out into the style industry. The singer, a member of the Cantopop sensation Mirror, has fostered a relationship with the Italian footwear brand Giuseppe Zanotti, sat front row at multiple Fashion Weeks and even represented skincare brands.
The star of PCCW Media’s upcoming show, The Season, flaunts his style dexterity even off-duty. While the multihyphenate generally veers towards relaxed and effortless territory, his hair features the heartthrob’s signature: short sides and floppy bangs. Plus, he is always up to date on the latest developments in the color trend book. Paired with short layers and a side part, his chocolate brown hair dye is the perfect take on heartthrob hair no matter the season, although this shade is particularly popular during the fall.
Alejandro Aramburú: the curtain bang lookbook

Peruvian singer Alejandro Aramburú Senno (or simply Alejandro) is among the most recognizable adopters of the heartthrob haircut. The member of Hybe Latin America boy band Santos Bravos went from a solo artist to a member of one of the breakthrough groups of 2025 within months. However, he has remained loyal to one thing: the heartthrob look.
Styled in different colors and lengths, curtain bangs are deeply ingrained into Alejandro’s image. Curled bangs, longer bangs, short bangs with a hair dye… every iteration he has tried has showcased the versatility of the haircut. Nowadays, Alejandro has fully embraced black hair with short to middle-length bangs that frame his face in the most graceful, effortless and flattering way.
I.N: quintessentially ‘90s with a twist

During Milan Fashion Week Fall/Winter 2026, South Korean singer I.N revived the red hair trend that had celebrities on chokehold in 2025. Unlike the firetruck-red shades that were popular back in the early aughts, in the 2020s, red hair has been subtler and more diverse. I.N perfectly exemplified this change-up with a discreet ginger dye.
Paired with a matching set that included a trucker jacket, I.N’s front row look embodied the quintessential ‘90s heartthrob. The haircut featured short sides, a long, floppy top and his long fringe was styled after the wet look trend that took over red carpets in the ‘90s. Between the hair, the fashion and the styling, I.N captured the essence of the heartthrob archetype with a modern twist.
Jungkook: the classic heartthrob

ICYIM, BTS, K-pop’s landmark boy group, is back! Other than the utter excitement they’ve elicited with their album and accompanying tour, the group has also delivered plenty of moodboard-worthy style inspiration. Jungkook, in particular, has made a big case for retro-infused aesthetics in his latest Calvin Klein campaigns and collaborations.
In campaign imagery and event appearances, Jungkook has stayed true to the house’s roots, sporting retro denim and casual tees. But besides the clothing, Jungkook has really transported viewers back to ‘90s red carpets with his hairstyle. Channeling ‘90s heartthrobs, Jungkook has found the ideal length for his bangs: short enough to feel modern, but long enough to dance around his brow bone. Sometimes, he opts for the classic middle part, but he has also mastered the side part with ease. With a hairstyle that allows for movement and adaptability, Jungkook shows exactly how to rock curtain bangs in 2026.
The Modern Day Gentleman
The modern-day gentleman archetype is all about refining the classics and mastering details. This subsection of the internet boyfriend can be spotted wearing button-downs paired with modern tailoring, leather shoes or any variation of the above. His favorite accessory is very likely a niche timepiece and his style can generally glide from office-ready to date night-worthy without much effort.
In line with this description, the gentleman internet boyfriend has a penchant for timeless looks and clean haircuts. His preferred hairstyle doesn’t lean too long or too short, so say goodbye to close fades and mullets. Rather, hair is mid-length, has an expensive finish and embraces subtle experimentation.
Hudson Williams: the heartthrob look reinvented

At the end of 2025, Canadian actor Hudson Williams starred in his breakout role as Shane Hollander in the Canadian sports romance series Heated Rivalry. His newfound fame landed him on the covers of magazines and the front row at Fashion Week.
While Williams has remained loyal to the same hairstyle throughout his rise to fame (tousled hair with a signature wave and forehead framing pieces), one of the moments that best exemplifies his modern-day gentleman status was his attendance at the Giorgio Armani FW26 show in Milan. For the occasion, Williams traded the streetwear he sported on his runway debut for a soft tailored suit and round wire frames. Fittingly, his hairstylist, Aika Flores, kept his hair in soft waves, using just the right amount of product to give his hairdo a piecey finish but still allow movement. Since then, Williams has replicated a similar hair formula, sticking to medium-length hair with bangs, texture and a satin-matte finish.
Bible Wichapas: the long slick-back

Thai actor Wichapas Sumettikul, Bible for those in the know, might be nearing heartthrob territory with his hairstyle: longer length with bangs and a barely there mullet, but he knows how to style it to fit the gentleman category.
At the Giorgio Armani FW26 show, for example, Bible embodied Italian refinement with soft tailoring, tonal prints and a sleek slick-back. Parted on the side, Bible’s hair was coated in pomade for hold. Meanwhile, his bangs were sculpted into a clean, no-fuss look. Bible took it up a notch on the Amiri runway, sporting an entirely slicked-back hairstyle with a glossier finish that was equal parts retro and gentlemanly.
Mert Ramazan Demir: effortless short hair

If you’re into Turkish dramas, you might recognize actor Mert Ramazan Demir for his roles in Yalı Çapkını and We’ll Be Fine. Over the years, the actor has made chic short hair one of the most recognizable elements of his image.
In 2026, Ramazan Demir has continued to push for the short hair agenda with an office-appropriate cut. Case in point: one of his street appearances in London, where the actor combined a casual pinstriped suit and a chocolate brown polo with a short-sides and textured hair look. His hair didn’t boast a predictable side part with clean edges. Rather, Ramazan Demir’s hairstyle featured tapered sides, clean sideburns and a lived-in top section that felt true to his personal mark.
Mew Suppasit: fringed slick-back

Actor and model Mew Suppasit is one of Thailand’s most enduring figures in entertainment. As such, the star has undergone several hairstyle changes through his career.
The connecting thread across different eras of his career, however, has been his ability to keep things sleek and sophisticated. At the Boss FW26 show, for one, the TharnType star complemented his three-piece suit with a fringed slick-back hairdo. To achieve the look, Mew styled his hair into an off-center parting with his bangs slightly curved inwards. The top layers of his hair, meanwhile, were slicked back and flaunted a high-shine finish that matched the front row occasion.
The New-Age Rockstar


The new-age rockstar falls somewhere in between punk rock territory and alternative subcultures. Their wardrobe, as you might imagine, features grey-scale basics, flannels, leather and studded accessories. The aesthetic follows the tailcoats of ‘90s rock icons like Hideto Takarai (who you might know as Hyde) and Stone Temple Pilots, but doesn’t necessarily remain exclusive to actual rock stars.
The style isn’t a complete recreation of bygone eras either. The rock star internet boyfriend embraces retro principles and adapts them to the present. Oftentimes, he also mixes dijicamo, and nods to cyber sigilism to modernize the aesthetic.
Accordingly, the new-age rock star reimagines retro shags, long hair and dye jobs. They lean towards refined tonal grey tips, chunky highlights, shags with softer edges and any hairstyle that shifts and rewrites conventions.
Sho Hirano: high contrast hair

With Paris Fashion Week attendances, novel takes on trends and a style evolution to take notes from, Japanese singer Sho Hirano has solidified his status as a fashion tastemaker. While Hirano has shown off his fair share of cool hairstyles in past years, the singer sported one of his most experimental looks to date in early 2026.
Tapping into the resurgence of high-contrast hair, the Number_i singer put a spin on the curtain bangs and soft mullet at the Louis Vuitton FW26 show. Hirano’s hair featured a two-toned dye job of icy blonde and dark grey. In the ‘90s, celebrities often sported frosted tips with un-toned, bleached tips. Hirano shook things up, inverting the classic frosted tips; that is, bleached roots with natural hair color for the tips. Compared to the noughties’ look, this switch-up delivered novelty, edge and proof that Sho Hirano is a rockstar at heart.
Yuta Jinguji: the wolf cut reimagined

Number_i member Yuta Jinguji is another Japanese star making waves in fashion and beauty spaces. In particular, the singer has received worldwide recognition in his new role as an ambassador of the U.S. fashion brand Amiri.
For the announcement and his inaugural Fashion Week appearance in the role, Jinguji took a page from the ‘90s beauty book, opting for discreet money-piece highlights on the face-framing layers of his wolf-cut. A popular hairstyle in 2026, the wolf cut features multi-length, unblended layers with shorter layers towards the crown that create volume and allow movement. Alongside the neutral blonde highlights and the 70s-inspired get-up, Jinguji’s haircut became one of his style moments to remember.
Gulf Kanawut: the mid-length shag

It goes without saying that Thai actor Gulf Kanawut is one of his country’s most prominent fashionistas. As such, Gulf knows exactly how to reinvent a retro hairstyle.
In recent years, the star has consistently rocked a mid-length shag with minimal texture that reaches just past the nape. Gulf’s hairstyle, which combines ‘80s and ‘90s influences, was particularly on-theme at creative director Demna’s inaugural Gucci runway, Gucci Primavera. On the front row, Gulf paired his ’80s-inspired crop top with Y2K-leaning eyewear and a side-swept fringe that created a forehead-framing wave. To complete the look, Gulf’s hairstyle featured flicked ends for added spunk and personality.
Yuta Nakamoto: the long shaggy mullet

Through his extensive career as a member of NCT and, more recently, as a solo artist, Japanese singer Yuta Nakamoto has showcased his preference for rock-inspired fashion and beauty. Despite his group’s rolodex of concepts, Yuta has never shied away from a beauty statement, from smoky liner and grunge nail polish to long shags.
Between late 2025 and early 2026, Yuta has flaunted a long shaggy mullet. Styled in different lengths, textures and colors, including blonde, chocolate brown and black, Yuta’s mane is the perfect complement for the ‘90s J-rock sound he has cultivated through his solo exploits. A remarkable moment in Yuta’s style book was his performance at the JJ50th Anniversary Festival 2026 in Yokohama, where the star went for a textured, wavy shag with disconnected layers and plenty of movement.
The Main Character


The main character subset consists of people who walk into a room with magnetizing energy—almost as if they have an imaginary spotlight shining on them. Matching his main character aura, this internet boyfriend often has a signature style element that aligns and reflects his personality. Whether it’s retro clothes or a specific grooming routine, their style is easily identifiable and more often than not, becomes an essential part of their public image.
Unlike the other categories, the main character’s hair can not be boxed into a definitive range. Instead, it encompasses a wide variety of looks as long as they encapsulate the wearer’s identity. This type of internet boyfriend keeps things consistent whether he opts for bright dyes, textures, or signature shapes, but it’s not always about having the loudest hair look. The main focus is to showcase one’s inner self through stylistic choices.
Felix Lee: fairy-worthy hair

Since 2020, Korean-Australian rapper Felix Lee has sported platinum blonde hair. The star has taken the look to the world’s biggest stages, from global Fashion Weeks and music festivals to the Met Gala and diplomatic events. The icy blonde hair color has become a signature of Felix’s image, offering a soft, fairy-like appearance that vastly differs from his deep voice.
Felix’s hairstyle can’t be described as anything but an airy, long mullet, often styled with a middle part and flattering, face-framing fringe tendrils. Felix is also a recurrent wearer of the piecey, wet look, with middle to high shine. However, it isn’t rare to see Felix making a case for the man bun, which he chicly combines with futuristic fits, fashionable eyewear and subtle makeup.
Win Metawin: luscious and voluminous

Thai actor Win Metawin can’t be excluded from any conversation about unmistakable hair looks. The star, a fixture at fashion and entertainment’s biggest events worldwide, flaunts a hybrid haircut that, despite its versatility, has become an essential building block in his personal branding.
Win’s hairstyle sits at the intersection of the mullet, the wolf cut and the curtain bangs. The defining trait of the star’s medium-length hair is the voluminous top, which can easily transform depending on the occasion. We’ve seen Win embrace the most sophisticated side with slick-backs and gelled hair or get experimental with bangs styled into spikes and hair layers flicked up and back. The aura, however, rarely changes. Win has mastered the quintessential Asian hunk look with a style that flows naturally, creates a perfectly tousled silhouette and elicits envy even among those with the shiniest manes.
Stephen Kalyn: hockey flow look

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Stephen Kalyn, one of the breakout stars of 2026, single-handedly revived the hockey flow haircut with the role of Dean Di Laurentis in Off Campus. Onscreen, Kalyn traded his natural brown hair for bleach-blonde flowing, layered cut proper of either a ‘90s hunk, a leading male in an animated movie, or, in his case, a star hockey player.
Kalyn’s Off Campus hair combines easy flowing layers that naturally fall behind the ears with curtain fringes, finding a balance between retro and current trends. The medium hair look also features a subtle mullet and longer layers on the top styled in a forward-swept. Equipped with texture, a middle split and an intentional lived-in appearance, the Dean Di Laurentis hairstyle is the ultimate cut for the American leading man.
Keng: the tapered flow cut

A new face in the international entertainment scene, Thai actor and model Harit Buayoi (more famously known as Keng) has built a distinct grooming style. The Kemjira actor has introduced his signature look, a mixture of the tapered and flow hairstyles, at major platforms such as the Cannes Film Festival and Milan Fashion Week.
Keng’s flow taper dances the fine line between classic and trendy with shorter sides that seamlessly transition into a voluminous top. Since the look embraces the best of both worlds, Keng can smoothly move between various stylings. Swept backs, for example, bestow his outfits with an elegant flair. Meanwhile, middle parts give Keng a more boyish aspect and the side-swepts are the actor’s go-to for a casual but mature look.
The Sitcom Beau


Remember popular sitcoms from the early 2000s and 2010s where atypical and original characters stood out the most? These characters did not just supply eccentric, comedic relief. They mixed humor, vulnerability, and low-ego masculinity to create tropes that were relatable, charismatic and enjoyable to watch.
The internet boyfriends who fall in the sitcom beau category follow the same principle, emphasizing uniqueness and unconventional styles without much effort. The aesthetic champions under-the-radar trends that are generally hard to pull off—not for these internet boyfriends, though. Armed with youthful charm, confidence and hairstyles that could as well be characters of their own, the sitcom beau leans on the unconventional side of the spectrum. They are all about the textures, often opting for wavy perms, off-trend highlights and even ‘70s staches á la Jacob Elordi.
Overall, the idea of stepping away from what’s trendy and “in” is what guides the sitcom beau’s style. In return, they’re generally driving the revival of retro hairstyles or proving that even the most unassuming looks can go a long way.
Johnny Suh: the comma hair

Chicago-born star Johnny Suh is a regular face in the fashion circuit, so it isn’t any wonder he has nailed the art of occasion-appropriate grooming. While Suh has, over the years, experimented with different hair looks, from frosted tips to a long blonde mane, most recently, the singer has stuck to his K-pop roots, opting for a comma hairstyle.
A staple among South Korean stars, especially K-drama actors from the 2010s, the comma hair or two-block hair is a low-maintenance look that blends clean sides and a fringe long enough to reach the eyebrows—a non-negotiable so the look can be styled into two blocks with each side curved inwards to create the shape of comma marks. Suh, who acts as an ambassador for Swedish fashion brand Acne Studios, sports the hairstyle with minimal to no styling product, procuring a natural finish and textured shape. Case in point: his appearance at the 2026 World Baseball Classic (WBC), where he threw the inaugural pitch without turning a hair.
Connor Storrie: a throwback to the ‘70s

Connor Storrie has achieved household-name status with his role as Ilya Rozanov in the Canadian sports romance series Heated Rivalry. Since the show stepped into the limelight, Storrie has made his debut at Saturday Night Live, the Golden Globes, and Fashion Week. At these events, the actor has showcased his wit and candid personality, surprising viewers with a change-up from his rugged on-screen character. His style reflects exactly this energy.
Storrie has worn mod-infused hair at the Met Gala, rocked his natural curls at high jewelry presentations and pulled off a subtle mustache attending a Chanel VIP gathering. One of the looks that best illustrates Storrie’s ability to make any hairstyle look fashionable is the ‘70s-inspired shag he wore to the Saint Laurent Men’s FW26 show. When planning Storrie’s beauty look, celebrity groomer Kerrie Urban had British rock icon Mick Jagger in the moodboard. Accordingly, Storrie’s hair was cut to hover around his chin and styled to flaunt his natural curls. Instead of giving off full Woodstock revival vibes, Storrie’s look ultimately served as a reminder of why we look back on bygone eras with fondness.
Boran Kuzum: textured ‘80s-infused hair

For years, stars in dizi (Turkish dramas) have sported close-cropped hair with a smattering of facial hair. Turkish actor Boran Kuzum, however, has taken the classic Turkish leading man look a step further, embracing his loose curly hair and facial hair.
The Wounded Love star wears a textured crop with soft, blended layers and an off-center parting. The hair is purposely styled in lived-in, messy waves for added volume, a look reminiscent of ‘80s television stars. The secret to achieving Kuzum’s relaxed hairdo is the short sides and tapered perimeter around the lower neck, which give contrast to the playful layers towards the crown of the head.
Belmont Cameli: the bro flow for curly hair

If you’re chronically online, chances are your feeds are all about Off Campus, the hockey college romance that has everyone on chokehold since last May. If that’s the case, it’s also very likely you’ve come across Belmont Cameli, the show’s leading star, who portrays hockey captain Garret Graham and his iconic bro flow hairstyle.
In the role, Cameli made a healthy curly mane with a defined shape and texture aplenty, his signature. The hairstyle might not be the classic TV beau look, but Cameli lets his long curly hair become an essential part of his character portrayal, embracing the curls’ full volume and spicing things up with a fringe that hangs just above the eyebrows—a perfect spin on traditional hockey hair. As the hairstyle’s name suggests, the main idea is to create a look that flows smoothly from the crown, allowing the curls to fall freely in the most natural and effortless way.
Mark Lee: normcore made fun

Throughout the course of his career, Canadian singer Mark Lee has played with a wide variety of hair trends, colors and shapes. In recent years, however, the multihyphenate rapper and singer-songwriter has remained relatively loyal to medium-length hair, rounded cuts featuring a slight curl and brown shades. Echoing his personal style, most of the star’s looks have leaned into normcore territory.
But here’s the catch: despite opting for the most natural and effortless hairstyles—the kind you’d catch a classmate or friend sporting every day—the singer has cultivated a talent for matching his outfits with beauty tailored for the occasion. That means that more often than not, Mark transforms his classic short-sides haircut with texture play, side parts, piecey fringes and volumized roots. A perfect example of Lee’s ability to bring his hair to the next level was his Milan Fashion Week debut, where the singer rocked playful, middle-shine waves—a youthful, clean and yet stylish take on everyday hair.











