On September 9, Stella Artois hosted its annual Let’s Do Dinner event in New York City for the third consecutive year. Each year, the beer titan invites talent from around the world to mingle with members of the brand for a night of festivity and connection—all in the pursuit of “Moments Worth More.”
Let’s Do Dinner
As attendees entered Gotham Hall in Midtown, where the event took place this year, swaths of the signature Stella Artois red greeted them. A reception on the Mezzanine, overlooking table arrangements, boasted a photo opportunity, free-flowing bar and never-ending hors d’oeuvres. From the top of the night until its final moments, a constant stream of music filled the former home of the Greenwich Savings Bank.
For the official start to the event, guests were ushered to their assigned tables so a series of Stella Artois leaders could introduce the event. Global brand ambassadors David Beckham and Maria Sharapova took the spotlight to discuss their eventful years since Let’s Do Dinner 2024. Then, as guests enjoyed aperitifs—an artistically constructed salad, a slider, or both—Sharapova, Hot Ones host Sean Evans and a member of the audience took the stage to be wowed by a mentalist.
Moments Worth More
Once the first acts had taken their seats, magicians performed sleight-of-hand tricks around the room, giving guests a show right at their seats. Conversation picked up as these brief performances ended, and a few featured guests stepped into the limelight. Among the roster of international guests were tennis players Aryna Sabalenka and Frances Tiafoe, actress Rachel Brosnahan and basketball player OG Anunoby.
Throughout the night, guests took the chance to connect across the table. After all, many of the night’s guests hailed from various countries—creators and esteemed guests in attendance included South Korean chef Napoli Matfia, South African television personality Thapelo Mokoena, Argentine creator and founder Sofia Gonet and Colombian photographer Juan Moore.
The extravagant celebration concluded with an acoustic performance by Nick Jonas. The pop star sang a selection of his biggest individual hits, “Sucker” and “Can’t Take My Eyes Off You” by Bob Gaudio and Jersey Boys. On the way out, guests received packaging for their customised, special-edition Stella Artois NYC chalices, a memento that doubles as a vessel to toast future memorable moments.
