The only stye evolution that matters.
The focus is on Japanese entertainment in 2026. Stars hailing from the country are set to bask in the spotlight throughout the year, dominating music festivals, the silver screen and naturally, the front rows of Fashion Week. Singer and actor Sho Hirano, a member of the music trio Number_i, is among the glitterati eliciting global attention.
Other than his career accolades, growing filmography and Number_i’s success on the charts, Hirano has built a prominent presence in style spheres through his association with the French powerhouse Louis Vuitton and the beauty giant YSL Beauty.
The singer was first announced as an ambassador for Louis Vuitton in January 2025. However, his friendship with the Maison runs deep, dating back years prior, when he started making headlines at brand events and off-season presentations. As for YSL Beauty, Hirano has been representing the brand since 2024.
Below, No Manners takes you down memory lane, revisiting some of Hirano’s best style moments in recent years.
December 2023: Louis Vuitton Men’s Pre-Fall 2024 Show
Sho Hirano attended Louis Vuitton’s inaugural Pre-Fall menswear show in Hong Kong. For the occasion, which marked Pharrell Williams’ second show at the helm of Louis Vuitton, Hirano embraced the brand’s iconic Damier pattern from head to toe.
“It was such a wonderful show that I forgot to blink, from the decorations of the venue, the looks shown, and even the aerial performance at the end. The music and fashion were a perfect match, and I was moved by the synergy they created,” the Number_i star commented. “I loved every look. I was captivated from start to finish, being able to see the new collection created by Pharrell Williams.”
January 2024: YSL Beauty Ambassador Appointment
Yves Saint Laurent (YSL) Beauty announced Sho Hirano as an ambassador for Asia. The star kicked off the partnership fronting the campaign for the Rouge Pur Couture lipstick.
Talking about the appointment, the singer shared, “[YSL Beauty] is a brand I’ve admired since I was little, so I’m really happy and honored to be a part of that world […] Just imagining my future activities is exciting. Due to the nature of my job, I would like to try out various types of makeup and show people a new side of myself.“
January 2024: Paris Fashion Week Debut
The multihyphenate returned to the Louis Vuitton front row only a month later. This time, Hirano attended a regular menswear show during Paris Fashion Week. Debuting a platinum blonde hairstyle, the singer arrived at the Jardin d’Acclimatation, dressed in a Damoflage jacket. The print was Pharrell Williams’ first print creation and mixed the classic Damier check pattern with camouflage motifs.
“It was my first time in Paris and I had a wonderful time seeing the Pharrell Williams show,” commented the star back then. “I loved everything, including the Mouton outerwear and shoes, and the items incorporating turquoise.”
March 2024: “YSL LOVESHINE” in Paris
Fulfilling his duties as a YSL Beauty ambassador, Sho Hirano touched down in Paris to visit the YSL LOVESHINE FACTORY, a conceptual pop-up store celebrating the launch of the YSL Loveshine Lipstick. The singer opted for a monochrome look and a subtle pink pout to visit the immersive experience.
For the event’s after-party, held at the iconic Silencio, the singer suited up in a casual all-black set that departed from his front-row-ready looks. Hirano posed next to YSL global ambassador and face of the new line, Dua Lipa, to commemorate the exclusive celebration.
January 2025: LV Ambassador Appointment
Louis Vuitton announces his official association with Sho Hirano with an stylish image of the star dressed in a monochrome look accentuated with a yellow mini bag.
Regarding his appointment, Hirano Sho said in a press statement, “I’ve always loved Louis Vuitton, and I’m excited to be able to work on even more projects in the future.”
January 2025: Louis Vuitton Men’s Fall/Winter 2025 Show
Fresh off his ambassadorship announcement, Sho Hirano made a comeback to the front rows of Fashion Week. For his debut as a brand representative, Hirano went for a toned-down ensemble rich in House signatures that showcased his ability to embody Louis Vuitton effortlessly.
“It was a wonderful show that incorporated many Japanese elements, such as motifs and colors. The music was great, and the cherry blossom items stood out,” he said of the collection, a creative dialogue between Pharrell Williams and Japanese designer Nigo.
February 2025: YSL Beauty Ambassadorship Expansion
Following a year of successful partnership, YSL Beauty expanded Sho Hirano’s scope of activities to the global arena. Hirano welcomed the new chapter fronting the Spring-Summer 2025 campaign, “I LOVE YOU SO.”
“With his bold and free spirit, Sho Hirano is a one-of-a-kind global star who captivates people all over the world. I am delighted that we will continue to embark on this fascinating journey together,” said Stephane Besey, International General Manager at YSL Beauty.
June 2025: Making Headlines at the Louis Vuitton Spring/Summer 2026 Men’s Show
Now a fixture at Fashion Week, Sho Hirano made waves at the Louis Vuitton Spring/Summer 2026 menswear show, where he shared the spotlight with global A-listers like Jackson Wang, BamBam and Yuta. Fashion wise, Hirano made a strong case for pastel colors, scarf belts and statement eyewear, cementing his status as a trendsetter.
“The Louis Vuitton show is always surprising and moving, and this one was no exception,” said the singer about the event. “I was particularly impressed and moved by everything from the music and the venue’s atmosphere to the concept and motifs. I am once again honored to have been able to be a part of that space.”
January 2026: Embracing Tailored Elegance on the Louis Vitton Fall/Winter 2026 Front Row
Sho Hirano brough his star power to the front row for the first time in 2026. The Number_i member opted for a modern khaki suit, accentuated with a stripe shirt, tie and a purple Speedy bag. Beyond fashion, the singer stood out for his unique rendition of the frosted tips hairstyle, reversed.
