Move along, quiet luxury, Sho Hirano declares logomania is back in 2026!
Japanese singer and actor Sho Hirano, best known as a member of the record-breaking music group Number_i, is no stranger to fashion headlines. On his latest public appearance, the star made a smart case for the return of logomania. The occasion? His departure to Paris, where he will be attending the Louis Vuitton Fall/Winter 2026 men’s show.
En route to Paris, Sho Hirano mastered casual luxury with a head-to-toe Louis Vuitton look. The effortless ensemble embodied the LV DNA, tapping into signature elements: muted colors, streetwear influences and of course, the brand’s monogram. However, instead of opting for monogrammed clothes, as he has in the past, the singer leaned on the rise of loud fashion, carrying not one, but two monogrammed bags.
Hirano’s travel essentials included the Horizon 55 suitcase and a Keepall Bandouliere 45 bag—both of them in the monogram canvas design, which celebrates 130 years in 2026.
ICYMI, The popular pattern has been a customer and celebrity favorite for more than one century and although the world is just coming out of an era of “clean” aesthetics, it has remained as a well-loved icon of luxury.
The Japanese singer, who serves as an ambassador for Louis Vuitton, clearly understands the design’s symbolism. “[The monogram] has become the Maison’s most enduring and beloved emblem and represents the essence of travel,” shared Louis Vuitton about Hirano’s monogrammed luggage.
To celebrate the creation of the famous pattern, Louis Vuitton is beating big on the monogram this year. In addition to special pop-up stores in Shanghai, New York and Seoul, the brand will reportedly launch a celebrity-powered campaign for the monogram in February.
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But back to Hirano, the singer completed his airport look with a casual outfit, where accessories took center stage. The star wore Japanese denim pants styled with a brown long-sleeved crew neck and the suede LV Tilted Sneakers. A pair of LV Heritage sunglasses and the Tambour Automatic Steel Blue watch completed the “LAVALAVA” singer’s OOTD.
Paired with his ‘90s heartthrob hairstyle and silver jewelry, the star looked ready to make a style statement ahead of his highly anticipated Paris Fashion Week return.
