Fresh off a new album announcement, A$AP Rocky becomes Ray-Ban’s first creative director. The role will extend beyond collections to store design, campaign direction and more.

Much has been said about A$AP Rocky’s style sensibilities. Whether stepping out with longtime romantic partner, Rihanna, or standing on stage, the rapper is universally recognized as a style icon. Now, the hip-hop star has upgraded his status with a new role. On Feb, 21, eyewear powerhouse Ray-Ban announced A$AP Rocky as the brand’s first creative director. 

A$AP Rocky’s creative director appointment comes on the heels of his fourth studio album’s announcement. The rapper teased the upcoming record (titled Don’t Be Dumb) after a California jury found him not guilty in a felony trial. 

From Music to Fashion

Following a trend that has seen relevant names in the music industry taking their influence to fashion spheres, A$AP Rocky will lend his creativity and star power to Ray-Ban, The rapper is expected to infuse his vision into the creative platform Ray-Ban Studios, guide creative projects and shape the brand’s image and design future. 

“Ray-Ban is more than a brand, it’s a lifestyle. For nearly 80 years, Ray-Ban has been worn by the most iconic musicians, artists, actors and heroes, shaping and reshaping the status quo to lead the cultural revolution of every era,” said Leonardo Maria Del Vecchio, Ray-Ban Brand President. “Today, we welcome A$AP Rocky to our family, an artist and creator with a clear vision.” 

A Fully Fledged Creative Partnership

This isn’t the first time A$AP Rocky has ventured into the world of fashion. The rapper has previously fronted fashion campaigns, partook in high-profile collaborations and worked with fashion designers and retailers through his creative agency AWGE.

For his first project with Ray-Ban, A$AP Rocky will unveil “The Blacked Out Collection” in April 2025. The line will be a redesign of the “Mega” collection, enhanced with innovative frames, gold-plated details and newly developed ultra-black lenses. As announced by Ray-Ban, A$AP Rocky’s participation will go beyond eyewear design, spanning campaign creative direction, redesign of Ray-Ban stores, and the creation of new experiences that combine music, fashion and art.