Rihanna, Antoine Griezmann, Felix, Jackson Wang, Sho Hirano and 130 fashion, sports and entertainment icons join forces for children in REBONDS.
Louis Vuitton celebrates 10 years of its UNICEF partnership, bringing back the iconic REBONDS, a phobook first introduced in 1998 to commemorate France’s FIFA World Cup victory. Reimagined for today’s audiences, the book is a visual story that unfolds at the convergence of sports, culture and fashion.
Passing the Ball
“A ball passed from hand to hand is a simple, universal gesture that transcends time, culture, and borders,” says luxury fashion brand Louis Vuitton. In honor of the French Maison’s 10th year collaborating with UNICEF (the United Nations Children’s Fund), Louis Vuitton interprets football as a symbol of connection and unity through REBONDS, a hard-cover photobook featuring about 130 culture, entertainment and sports icons.
As the cover suggests, the Louis Vuitton monogram ball becomes the symbol unifying people through the pages. Portrayed in private and outdoor spaces around the world, from Paris and Avignon to Beijing and Tokyo, notable figures in film, music, fashion and philanthropy come together on REBONDS. Music icons such as Celine Dion, Aya Nakamura, Sabrina Carpenter and Rihanna, football figures Antoine Griezmann and Zlatan Ibrahimović, as well as Louis Vuitton ambassadors BamBam, Sho Hirano, J-Hope, Jackson Wang, Hoyeon and Lisa further contribute to the narrative, celebrating football as a universal language that transcends borders.
Other notable faces featured in the book include scriptwriter and showrunner Shonda Rhimes, actors Emma Stone, Amanda Seyfried and Omar Sy, rappers Future and Pusha T, models Paloma Elsesser and Lida Evangelista, as well as sportspeople Charles Leclerc, Victor Wembanyama and Yuto Horigome.
“REBONDS is more than just a photobook; it is a medium for transmission,” says Louis Vuitton of the book. “It reminds us that simple gestures shared on a global scale can become a universal language and a source of lasting engagement for future generations.”
Foreword by Pietro Beccari and Felix
Showcasing Louis Vuitton’s ties with UNICEF and football, the book opens with a foreword by Pietro Beccari, Chairman and CEO of Louis Vuitton and former professional football player, as well as Felix, member of the South Korean group Stray Kids, Louis Vuitton ambassador and a UNICEF Goodwill Ambassador for Korea.
Beccari, who is portrayed playing football in his office alongside Louis Vuitton’s deputy CEO Damien Bertrand, says that REBONDS thrives on the power of connection. “More than 100 prominent figures and friends of the Maison from all walks of life have graciously agreed to participate in this project, posing with a Louis Vuitton ball,” shares Beccari. “Whether capturing a moment in motion or a still image, each portrait expresses a unique energy, yet they all embody the same power: the power of connection.”
Meanwhile, Felix, one of Louis Vuitton’s most prominent faces, highlights the project’s philanthropic nature. “I feel immeasurable pride and enthusiasm for this initiative to support UNICEF. This initiative embodies the importance of protecting and supporting those in need, especially children,” says the singer. “Every child should be given equal opportunities in life, and it is our responsibility to deliver essential support to children in the most difficult circumstances.”
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Channeling Louis Vuitton’s craftsmanship and attention to detail, REBONDS features a bespoke slipcase with debossing and hot-foil stamping. Meanwhile, the cover introduces lenticulars with an eight-image visual effect.
REBONDS is now available at Louis Vuitton stores worldwide and select signed copies are currently being auctioned at Sotheby’s. All the proceeds from the sale of REBONDS will be donated to UNICEF.
