Loewe Fall Winter 2026: between playfulness and art.
Loewe is renowned for its whimsical approach to high fashion. Vibrant colors and bold silhouettes often dominate the Spanish brand’s collections. Unveiled on March 6, Loewe’s Fall/Winter 2026 collection was no different, leaning unapologetically into bright, primary and secondary hues in addition to the dramatic forms.
In their sophomore collection as Loewe’s creative directors, Jack McCollough and Lazaro Hernandez reimagined latex and wool, pushing familiar winter-time textiles into avant-garde territories. Trompe-l’œil effect, unconventional fastening details and inflatable volumes pushed the boundaries between craftsmanship and tech innovation.
The Creative Dialogue Between Loewe and Cosima von Bonin
To showcase the collection with maximum impact, McCollough and Hernandez constructed a lively space in collaboration with Cologne-based artist Cosima von Bonin, whose work exists at the intersection of pop culture and critique of the society of spectacle–albeit, von Bonin has previously stated she doesn’t explain her work (oversized stuffed toys, textile canvases and minimalist sculptures).
“Humour, levity, and a bright, inclusive spirit—qualities we recognise as intrinsic to LOEWE’s Spanish heritage—led us to the work of Cosima von Bonin, an artist we have long admired and with whom we were fortunate to spend time recently,” McCollough and Hernandez wrote in the show notes. “[…]Her wry humour cloaks rigorous questioning and critique—a tension between outward levity and a subversive undercurrent. ”
At the show venue in Château de Vincennes, von Bonin’s artwork found its way in the form of embroidery and large-scale installations. Details from her playful animals informed accessories like bags, necklaces and charms. Ahead of the runway, however, the most notable pieces from the creative dialogue between Loewe and von Bonin were her whimsical stuffed animals. Placed front row, they mingled with the A-list attendees, serving dual purpose with their presence: to be spectators and to be spectacle.
A Color-Drenched Front Row
And speaking of guests, the VVIP section was a reunion of the brand’s most celebrated collaborators. South Korean actor Song Kang embraced the event’s yellow color palette, wearing a streetwear-inspired outfit built around a striped yellow tee. Similarly, celebrated producer Metro Boomin opted for a leather jacket with white detailing, using brown accents to bring depth to his ensemble. K-pop singer Giselle wore an oversized suit jacket, blue jeans and statement white boots, while Chinese performer Wang Yibo sported several layers, including a rich blue coat over a Loewe-branded turtleneck.
Julia Garner, newly appointed Loewe brand ambassador, actors Baifern and Tay Tawan (hailing from Thailand), Masaki Okada, Arisa Nakano and Elite star Omar Ayuso also sat front row, decked out in the color-blocked looks that, after the latest collection showing, McCollough and Hernandez have officially cemented as their signature at Loewe.
