Pop icon Jungkook stars in the newest Calvin Klein denim campaign. The singer and influential Calvin Klein brand ambassador writes yet another installment of his ongoing collaboration with the U.S. apparel brand, with dynamic visuals steeped in vintage energy and ‘90s charm.
Lensed by Mert Alas, the campaign captures Jungkook across a series of settings and scenarios united by a Calvin Klein wardrobe. Following the trend in apparel advertising that unites fashion and entertainment, the video features compelling music and choreography, as well as a cameo by Academy and Emmy Awards-nominated New York City legend Rosie Perez (Fearless, The Flight Attendant, In Living Color).
On the style front, denim is, of course, the focus. Retro straight jeans, trucker jackets and casual tees offer a throwback to the days when Calvin Klein cemented its status as a clothing and cultural powerhouse.
For Spring 2026, Calvin Klein embraced the nostalgia of the ‘90s with the Baggy Jean, a hero element in the campaign that features a low rise and relaxed wide-leg silhouette. Another standout from the collection is a black bomber jacket that taps into the resurgence of vintage fashion. Meanwhile, tank tops, graphic tees and the Icon Cotton Stretch Trunk highlight Calvin Klein’s famed underwear and casual wear lines.
“I love Calvin Klein jeans because they’re designed to be lived in,” said Jungkook of the campaign styling. “The looks I wore for this campaign nod to ‘90s style while feeling completely modern. It was exciting to bring together my love of music, dance and fashion against the energy of the city.”
RELATED STORY
Hublot Celebrates Brand Ambassador Jungkook with Party in Seoul
Calvin Klein’s newest campaign follows up on Jungkook’s successful return to the public limelight in the second half of 2025. The singer resumed his association with the brand with a buzzworthy appearance at the Calvin Klein Spring Summer 2026 show at New York Fashion Week. The singer’s presence fueled impact at the event, generating top-performing media placements and $30.4 million in Media Impact Value, data company Launchmetrics’ algorithm measuring the monetary value of posts, interactions and media articles to quantify brand and marketing performance across channels.
Jungkook then starred in an October campaign that further strengthened Calvin Klein’s celebrity-focused portfolio—ICYMI, throughout 2025, the brand exploited high-profile partnerships with the likes of Bad Bunny and Rosalía.
As Jungkook gears up for his return to global stages as part of the pop sensation BTS, the singer has also inked an additional partnership with the luxury watchmaker Hublot.
See the full Calvin Klein Spring 2026 campaign below.
