Plus, all the Skin1004 products Hudson Williams and our editors swear by.

Canadian actor Hudson Williams continues to assert his influence in style spaces. His latest accomplishment? Partnering with skincare brand Skin1004 as its newest global ambassador. Adding a new feat to his packed resume, the actor joins international names like Natasha Wilona (Indonesia) in representing the brand across different world regions. 

Hudson Williams and Skin1004 go way back

In case you need a quick refresher, Hudson Williams is one of the breakout stars of 2026. Between the buzz his performance in the 2025 streaming success Heated Rivalry elicited, his appointment as a Balenciaga brand ambassador and, among others, his upcoming role in Crave’s Yaga, the Canadian-Korean actor has emerged as one of the top actors to watch this year. 

The most recent addition to Williams’ resume is a brand ambassadorship for the South Korean skincare brand Skin1004 or Skin 천사 (cheon-sa, which means angel in Korean). 

While the ambassadorship announcement is certainly new, the actor and Skin1004 have been linked since last year, when Williams shared his skincare routine featuring a lineup of Skin1004 products. 

Skin1004’s picks by Hudson Williams

Among a selection of K-beauty grails and tools, Williams revealed he had various Skin1004 products on rotation in his vanity, each aimed at addressing different skin concerns. The list included products from the Poremizing line, which the actor jokingly said he uses because he “hates pores.”

Hudson’s selection spans the gel cream, the deep-cleansing foam and the popular clay stick mask. “I like it because you push it out like a lip balm and push it around your face. After I wash it off, I notice it washes everything out of your pores—that’s if I really need to do a deep clean of the house,” Williams said about the clay stick mask, one of K-beauty’s most viral products on the internet.

The Madagascar Centella ampoule is another go-to for Williams. As the actor explained, he favors this product to moisturize his skin for its ultra-light texture.  

Since Williams revealed his skincare routine, beauty insiders and enthusiasts have anticipated a potential team-up between the Heated Rivalry star and Skin1004. Expectations were at an all-time high in July when Williams was spotted visiting the brand’s Myeongdong flagship store in Seoul. 

Now the partnership is OFFICIAL

On August 5, Skin1004 shared images of Williams’ visit with local press, highlighting the actor’s predilection for the brand even before his formal appointment as an ambassador. Per the brand’s report, the Yaga actor toured the shop, personally testing products and enjoying activities such as a photo booth activation.  

Located in a bustling commercial district, the Skin1004 flagship is one of the most iconic beauty locations in Seoul. The store stands out for its rugged rock exterior, reminiscent of a natural cave. Inside, however, the contrast is noticeable, with sleek wooden walls and displays of the brand’s most popular products. 

Notably, Williams participated in a shoot with a selection of his favorite products, which Skin1004 has incorporated in a bundle set available for purchase on their website. Titled the “Camera-Ready Pore Routine Set,” the pack features a 4-step routine, curated to help minimize pores and achieve a “glass skin” appearance.

Williams’ brand ambassador announcement is one of the latest moves in Skin1004’s internationalization strategy. In 2025, the brand executed various moves aimed at strengthening its global presence, from the appointment of brand ambassadors and spokespeople in Indonesia and China to the expansion of distribution channels in Asia and Europe. 

Meanwhile, in the United States, the brand has concentrated efforts on increasing brand awareness and visibility through campaigns and pop-up experiences leading up to the opening of a flagship store in New York in May, 2026. 

“We will continue to expand consumer touchpoints in major global markets including the United States, and strengthen the brand’s influence in the K-beauty market through a differentiated brand experience that encompasses both online and offline [strategies],” said Kwak In-seung, CBO of Craver and head of the SKIN1004 brand division of the SoHo flagship opening.

Skin1004’s parent company, Goodai Global, has also announced its plans to scale in South American markets, starting with Brazil, Argentina, and Chile. 

Tapping Hudson Williams, a highly visible celebrity with a growing worldwide fanbase, aligns seamlessly with the brand’s internationalization plans. Despite his fairly recent breakthrough in entertainment, the actor has become a cultural juggernaut with the ability of connecting with young audiences. Not to mention that Williams’ organic use of the brand, prior to their official association, adds a layer of credibility and authenticity to this team-up

Skin1004 is one of the brands spearheading the K-beauty phenomenon

In the past few years, Skin1004 has become one of South Korea’s fastest-growing companies, reporting sales growth of 399% YoY (Year on Year) and 1550% YoY in operating profit in the last quarter of 2024 alone. 

The brand’s fast-growing reputation has also translated into greater visibility internationally. According to data company WeArisma, the brand experienced an 114.7% YoY boost in Earned Media Value in 2025. (Earned Media Value (EMV) is a marketing performance indicator that measures the estimated monetary value of non-paid, organic brand exposure.)

The brand’s international popularity has steadily grown thanks to its naturally formulated products, including the star Centella line. This product line, based on Centella Asiatica extract, has become a go-to for sensitive skin-prone customers and acne patients. Skin1004 also carries popular skin-brightening and pore-minimizing products, particularly recognized by K-beauty content creators. 

Below, find a curated selection of Skin1004’s best sellers, as recommended by our beauty editors.

All featured products are independently selected by No Manners’ editorial team. We may earn a commission from qualifying purchases.