The big night celebrated pop royalty Jungkook as he steps into a new chapter with luxury watchmaker Hublot.
Following the appointment of South Korean superstar Jungkook as brand ambassador, luxury Swiss watchmaker Hublot celebrated the association with an exclusive event in Seoul, South Korea.
ICYIM, Jungkook is Hublot’s newest brand ambassador and the face of the Big Bang Original Unico watch relaunch. According to brand representatives, the music icon was appointed to the role thanks to his international influence, passion and “willingness to push boundaries.”
“Just as we continuously rethink, refine and re-engineer our creations, from the fusion of materials to the mastery of our in-house movements, Jung Kook carries the spirit of evolution, always transforming, always original. We are honored to welcome him into the Hublot family,” stated Hublot’s CEO, Julien Tornare, for the press.
The momentous partnership was worth a big celebration in the singer’s home base in Seoul, South Korea.
The event reunited 300 guests at an exquisitely curated venue, where the Big Bang Original Unico Collection was on display. From the billboards of the artist to the high-end technology showcased in the watch collection, everything about the atmosphere celebrated Jungkook’s new chapter with Hublot.
The event marked the meeting of two worlds: innovative luxury and groundbreaking entertainment, where Jungkook brings his artistry and influence to a storied watchmaking brand.
“The brand has consistently demonstrated that innovation is its core identity. Jung Kook embodies this very same spirit, effortlessly blending genres, creativity, emotions, and instinct in his artistry,” said the brand of the occasion. “This collaboration is not merely a coincidence but a powerful convergence of shared values and a commitment to pushing boundaries. Both Jung Kook and Hublot draw upon their fundamental origins, carrying with them the unmistakable DNA that sets them apart and establishes them as true innovators in their respective fields.”
Jungkook, a cultural and commercial powerhouse
Jungkook’s newest brand partnership comes on the heels of BTS’ tour and new album announcement. The K-pop group that launched him to stardom is, in case you need an update, a commercial force and music sensation worldwide. Jungkook, who has also branched out as a solo artist, carries that legacy with a successful personal career and brand portfolio that includes buzz-worthy associations with brands like Calvin Klein and Chanel Beauty.
Last year, Jungkook broke new ground with his attendance at New York Fashion Week, where he authored $30.4 million in Media Impact Value, Launchmetrics’ machine-learning algorithm measuring marketing and PR efforts by assigning monetary value to posts, articles and interactions, as well as analyzing qualitative and quantitative factors. The star then closed the year, announcing a new role as Chanel Beauty’s brand ambassador.
Now, Jungkook is set to replicate the same success with Hublot, bringing the brand to conversations in new spaces and introducing it to new audiences.
Catch highlights from the Hublot party celebrating Jungkook below.
