Italian brand Pomellato and Turkish superstar Hande Erçel are a winning combination. And we have the receipts to prove it.
Over the years, Turkish actress Hande Erçel has nurtured a strong relationship with Pomellato. Following a burgeoning friendship with the brand, the critically acclaimed star officially joined the Italian jewelry Maison as a brand ambassador in April 2025.
Erçel is in no way a newcomer in the jewelry scene. The screen queen, responsible for television hits such as Bambaşka Biri and Sen Çal Kapımı (Love is in the Air), has steadily carved a path in high jewelry circles. Her friendship with Pomellato, first announced in 2024, grew through appearances at major events, including international film festivals and jewelry presentations.
Recap the winning team-up below:
A New Generation of Creative Expression
On April 17, 2025, Sabina Belli, CEO of Pomellato, welcomed Erçel into the Pomellato family, praising her philosophy, artistic achievements and vision. “Hande Erçel represents a new generation of creative expression that understands that true luxury lies in authenticity and freedom of expression,” said Belli. The brand also highlighted the actress’ natural elegance and passion for female empowerment, which aligns with Pomellato’s core values.
“I was an artist before I became an actor, and I see the world with a creative eye. I am inspired by nature, places and people,” shared Erçel, one of Turkey’s top stars and a power player in the international fashion scene. “Wearing Pomellato is like wearing art itself. Each piece tells a story of craftsmanship and creativity, resonating deeply with my artistic soul,” she added.
Erçel starred in portraits exclusively shot to commemorate her appointment. In the images, she sported pieces from Pomellato’s Nudo collection, a house signature recognized for its “naked” gems. The collection debuted 25 years ago and continues to expand today.
2024 – Strengthening Their Association
Back in 2024, Erçel stepped out at the 77th Cannes Film Festival and made her first-ever montée des marches wearing Pomellato pieces. Attending the premiere of Francis Ford Coppola’s Megalopolis, the actress stunned in a red strapless dress, accentuated with a then-unveiled jewelry set, “Il Grande Blu,” featuring baroque-cut tanzanites.
A couple of days later, the Bambaşka Biri star delivered another noteworthy jewelry moment at the amfAR gala. The actress paired a body-hugging beaded dress with pieces from Pomellato’s Nudo collection.
The Dualism of Milan
In June 2024, the Turkish actress returned to Europe to attend the unveiling of Pomellato’s high jewelry collection, “The Dualism of Milan.” For the occasion, Erçel styled a draped Roberto Cavalli dress with pieces from the same collection, first worn by Helena Christensen on the Cannes red carpet. The jewelry set, consisting of a matching choker, earrings and ring, was handcrafted in rose gold and adorned with square-cut indigolites and diamond pavé.
Preserving Vision
Erçel also jetsetted to Venice to celebrate Pomellato’s “Preserving Vision” project, presented during the Venice Film Festival in September 2024. The star wore a black and white gown paired with the high jewelry Arengario necklace, crafted in rose gold and featuring brown and white diamonds reminiscent of Milan’s Palazzo dell’Arengario’s façade.
2025 – Officializing the Partnership
Strengthening her status as a major presence in fashion, Erçel has incorporated Pomellato pieces in her Fashion Week wardrobe. In the first quarter of 2025, the actress highlighted the Italian jeweler’s craftsmanship on the front row of brands such as Elie Saab, Versace and Balmain.
Everyday Lookbook
Likewise, the Turkish star has seamlessly introduced Pomellato jewelry in her everyday stylebook, favoring subtle pieces such as bangles, earrings and rings, paired with casual looks. Her commitment to representing the brand even off-duty certainly paid off. In April 2025, the actress took her association with Pomellato to the next level, lending her image to the jewelry powerhouse.
Turkey Next
Erçel’s appointment as Pomellato’s brand ambassador coincided with a wave of Turkish drama stars rapidly gaining recognition in international fashion spaces. The Fall/Winter 2025 Paris Fashion Week edition displayed the budding power of Turkish celebrities as forces shifting the talent spectrum, which has been heavily focused on Hollywood and celebrities from the Asia Pacific region in recent years.
“Newness emerges in the power of new players such as Turkish talent […] making for a fresh take on the fashion week scene,” wrote Lefty, a marketing and social media listening platform, in their Fashion Week report.
With this important milestone, Erçel became a member of the select group of global stars representing high jewelry brands. She also joined the ranks of Pomellato alongside French-Italian actor Philippine Leroy-Beaulieu, filmmaker Pilar Fogliati and Immaculate star Benedetta Porcaroli.
Return to Cannes
In 2025, Erçel returned for a second consecutive year to the French Riviera to attend the 78th Cannes Film Festival. For the occasion, the star embraced hyperfemininity, wearing a strapless pink dress to the Mission Impossible – The Final Reckoning screening. The stunning look was accompanied by a 37.98-carat cabochon necklace from Pomellato’s latest high jewelry collection.
In the following days, Erçel stepped out wearing a finely curated selection of Pomellato jewelry, including an opulent tiered chain necklace and geometrical cuffs from the Terrazza Duomo line.
2026 – A Burgeoning Association
In 2026, Erçel’s association with Pomellato continues to thrive with various high-profile appearances at events across Europe and West Asia. The most notable, so far, is perhaps her attendance at the 79th Cannes Film Festival.
On May 13, Erçel arrived at Palais des Festivals for the screening of Charline Bourgeois-Tacquet’s La Vie D’Une Femme. Adding yet another striking moment to her Cannes lookbook, the actor combined a gold column dress by Sophia Couture with the Pomellato “Gemme Superlative” necklace. The trendy multi-colored piece featured a rose-gold structure, adorned with pink, turquoise, orange, green and yellow gemstones.
Author’s note: This article was originally published on April 19, 2025 and has been updated to reflect updated data.
