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Freen Sarocha Campaigns for the Return of the Bow  

Thai screen queen Freen Sarocha champions the 2026 bow renaissance on the Valentino front row.

Bows peaked in popularity in late 2023 and early 2024, but Thai actor Freen Sarocha is making a strong case for the coquette accessory in 2026. The star, an ambassador for Valentino, brought back this hyper-feminine detail on the front row of the brand’s Spring 2026 Haute Couture show. 

On January 28, the Royal Pin star stepped out in Paris to participate in the city’s Haute Couture Week. Her outfit choice? Coquette, slightly Art Deco and absolutely Valentino. Combining playfulness and elegance, Freen opted for brown silk fitted pants and a pink gathered seam top. The blouse-slash-jacket featured puffed, flared sleeves with gathered details at the center front. As the keypoint, the top was decorated with two medium-sized bows; one at the neckline and one at the hem.

Freen mastered the art of front-row dressing with purpose, adding large Art Deco earrings and a jacquard motif DeVain bag, both Valentino signatures since Alessandro Michele took over the storied fashion house in 2024. As for footwear, the actor opted for open-toe black pumps with a transparent plaque at the front.


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Now, if you pay attention to fashion, 2023 introduced hyper-feminine aesthetics where the bow in all its forms became king. Fashion detail, hair accessory, decoration motif, the bow was everywhere and thrived across design spaces. Since then, the craze has subtly quieted down, but that might be temporary. On the runways, statement bows are slowly making a return with brands like Dior, Saint Laurent and, of course, Valentino at the fore. 

Valentino Spring/Summer 2026. Photo courtesy of Valentino. Photography by Alessandro Lucioni / Gorunway.com

Stars are joining in and championing the bow’s return. In addition to Freen, the likes of Monica Barbaro, Rihanna and Alexa Chung have rocked the bow at Haute Couture Week. The Valentino front row, featuring the likes of Dakota Johnson, Kirsten Dust and IVE’s Liz and Rei, did its own thing, with bow-tied blouses and adorments that make us believe fashion might be up for a 2026 bow renaissance.


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