Men in pink? Yes and yes!
Pink is officially the trendiest color in menswear this year. Whether in its most powdery shades as seen on the runways of brands such as Pronounce and Garcias or in its boldest form, as spotted on the field at the FIFA World Cup, the color has officially taken over the wardrobes of the most fashionable men on Earth.
That includes the lookbooks of OG front row sensations NCT. In the last couple of months, the group has been sojourning in Europe to attend shows from the menswear and womenswear Fashion Week Spring/Summer 2027 circuit. For the occasion, Jaehyun, Johnny and Yuta have delivered serious pink wardrobe inspiration at the front rows.
Let’s start with the basics
In case you need to be filled in on the history of K-pop fashion associations, NCT are undisputed sartorial icons, whose fashion dominance in the early 2020s made the group fixtures at international Fashion Weeks. (In case you need a refresher, the K-pop group was among the very first boy bands to secure individual ambassadorships and invitations at Fashion Week, right after the COVID 19-pandemic. Their members also starred in historic milestones for K-pop in fashion, including opening shows from the official NYFW calendar, as well as setting precedence for Media Impact Value dominance and attending coveted events such as the Met Gala and the inaugural edition of Vogue World.)
Each member of the group now boasts extensive fashion resumes, but back at the beginning of the decade, the group stood out for departing from collective associations to find the fashion brands that better suited them. This fashion-savvy approach allowed each group member to foster lasting brand partnerships that stand the test of time, a dynamic that is now the norm but in the early 2020s was still novel for stars from the Asia Pacific region.
Today, most group members represent fashion brands as ambassadors and friends. Such is the case for Jaehyun, one of Prada’s first ambassadors to hail from the APAC region, and Yuta, whose friendship with Louis Vuitton dates back to 2022.
Jaehyun Embraces Pink as a Statement
No stranger to trends, front row dynamics or fashion experimentation, members of the group have fully embraced the rise of pink in menswear for their commitments in Milan and Paris. And they didn’t disappoint.
Covering different bases and styles, each incorporated this year’s biggest color trend into their front row ensembles.
Last June, Jaehyun took cues from Prada’s Fall/Winter 2026 show, favoring a faded pink jacket with classic waxed motorcycle jacket influences (belt cinched at the waist, short lined collar, 3/4 length cut). He wore the item layered atop a sweater and styled it with the green-ish cuffs turned over for added dimension. The remaining elements of the look included slacks, a purposely undone skinny belt and laced leather shoes with red accents.
Jaehyun’s take leaned into casual territory, allowing the rosy-toned jacket to take center stage and serve as contrast to the otherwise monochromatic look. It was a slightly playful but still very trendy spin on runway styling.
Yuta Accessorizes with Pink
Attending the Louis Vuitton SS27 Men’s show, Yuta tapped into this season’s must-have accessory: the carryall bag, which also had a major moment in pop culture thanks to the World Cup and football players’ penchant for carrying the most exquisite designs across countries and into the stadium. Unlike Jaehyun, who opted for a light shade of pink to counter the darker tones in his look, Yuta used pink as a complement to his look’s color palette, which featured white, lightwash denim and Cambridge blue.
Yuta is a rockstar at heart, though, so his bag choice needed to stand out somehow. The singer achieved the effect through the color contrast between the pink LV Keepall Bag and his black manicure, a beauty signature he has remained loyal to in every front-row appearance.
Johnny also took pink to the Acne front row
When the womenswear season arrived, Johnny followed Yuta and Jaehyun’s example, reprising a pink-dotted palette. The singer, who is an ambassador for the Scandinavian brand, pulled up to the brand’s SS27 show in a denim and pastel-color combination.
Up top, the NCT 127 singer opted for a light pink shirt with a contrasting striped collar and cuffs. The piece was layered under a mint green cropped cardigan that, for styling purposes, was visibly shorter than the shirt. Johnny left the shirt’s bottom buttons undone to offer a peek at his underwear band and completed the look with baggy jeans—and no, we’re not forcing the description to make a pun; they were actually denim pants in a flattering indigo colorway.
As for footwear, the star went for a staple that has taken over menswear spaces in recent months: the ultra-flat shoe. Johnny posed for the photo call with a gray suede bag that brought things together and sported a dusty pink hairstyle that matched the rest of the outfit.
Now onto the trend: pink is menswear’s new obsession
While pink color palettes have been a mainstay in fashion throughout history, in the 2020s, the color has seen its heyday thanks to key runway and pop culture moments. You might remember the Barbiecore craze that took over the world thanks to Pierpaolo Piccioli’s Fall/Winter 2022 Valentino collection “PP Pink” and later, the release of Greta Gerwig’s 2023 film, Barbie.
In menswear, however, the color hasn’t really been part of conversations until late 2025, when menswear and sportswear brands started reclaiming the color for men. (Yes, reclaiming it because long before pink was arbitrarily assigned to women circa 1940, the shade was deemed a boys’ color.)
This reemergence of pink for men was subtle on the runways of brands such as Dior since last year. However, in the most recent Men’s Fashion Week, brands such as the Colombian streetwear-leaning Garcias and the Chinese-owned Pronounce have made a strong case for rosy shades for men. Unknowingly, Garcias even delivered a lesson on the history of gendered color on the runway, using iconography of the Divino Niño.
The statue, considered a Colombian symbol, represents young Jesus dressed in a pink tunic, yet more proof that in yesteryear, pink, deemed a soft version of red (a color deeply associated with royalty, power and strength) was a color for boys and men.
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Now, pink is returning to men’s wardrobes in full force. Granted, the color is still associated with femininity and according to polls, men were still “afraid” of wearing pink in 2023. The good news? As seen on the streets of fashion capitals, younger men are not concerned with banalities like gendered clothing stereotypes.
Jaehyun, Johnny and Yuta are among the new guard demonstrating that when done right, pink has a unique, style-forward quality that’s hard to replicate with any other color. Pink, after all, just goes with the fashion. Or so say Aerosmith.
Author’s note: This article was originally published on June 24 and has been updated to reflect updated information.
