K-pop star Felix Lee made a surprise cameo on the runway of Louis Vuitton’s latest show at Paris Fashion Week.
There’s never a shortage of star power in the Louis Vuitton front row, but the French brand ensured an equally front-page-worthy runway this season. The fashion house closed Day 8 of Paris Fashion Week with a surprise cameo from K-pop star Felix Lee.
Louis Vuitton Star
After officializing a high-profile partnership with the brand in 2023, Australian singer Felix Lee has become a Louis Vuitton fashion show regular. In 2024, the star even made a history-making runway debut on creative director Nicolas Ghesquière’s 10th anniversary show. Now, a year later, the singer reprises his role as a catwalk model.
On March 10, the star graced the Louis Vuitton Fall-Winter 2025 show — but not only from the sidelines. Lee surprised fashion enthusiasts and fans alike by walking down the runway. The singer, member of the South Korean music sensation Stray Kids, hit the catwalk dressed in a pattern-on-pattern look. Lee wore a sweater with dropped shoulders and geometric pattern, paired with plaid pants. The outfit played with the pattern clash trend that brands have introduced since the beginning of the year.
Bringing the runway ‘fit to the next level, Lee was styled in black chunky sole sneakers with contrasting white eyestays. He also carried a light blue bowling bag adorned with red piping. Beauty wise, the singer returned to his signature platinum blonde hair for the occasion — ahead of the show, he had briefly donned jet black hair.
All Eyes on Him
Lee’s Paris Fashion Week attendance was a highly publicized affair. Since his departure from South Korea, the heartthrob’s moves were closely documented. The star made headlines even ahead of his runway cameo due to his off-duty looks and regular social media updates.
The “Unfair” singer captured plenty of media attention, donning Louis Vuitton staples like monogram leather goods and denim on denim outfits on his social media feed. He also teased his runway appearance with a video posted on Louis Vuitton’s broadcasting channel. “I just want to say I’m very happy to be in the LV 2025 FW show. […] A lot of pieces are unique and cool — confident. I hope you enjoy the show,” he anticipated.
Felix Lee’s Fashion Influence
This isn’t the first time Lee has made waves on the runway. The K-pop star and Louis Vuitton brand ambassador boasts a long-running fashion resume. His last catwalk appearance at the Louis Vuitton Fall-Winter 2024 show last year was responsible for media coverage worth $9.1 million in Media Impact Value — about 25% of the show’s total coverage. Lee had made similar numbers in his first front row appearance at Paris Fashion Week, igniting echo mentions valued at $6.6 million in MIV.
But Lee’s influence isn’t limited to Paris. The singer was among the buzziest celebrity appearances at the 2024 Met Gala, which he attended alongside his bandmates. He was also one of the top celebrity voices at New York Fashion Week Spring-Summer 2025, attending the Tommy Hilfiger fashion show.
As per the influencer marketing company WeArisma, Lee is one of the world’s top global voices in luxury, generating more than $120 million in Earned Media Value, a marketing metric that measures social media engagement.
