Saint Laurent’s Fall 2026 campaign is the gift that keeps on giving.
Saint Laurent unveiled its Fall 2026 campaign, starring model Liu Wen and brand ambassadors Connor Storrie and Rosé. Blending music, audiovisual storytelling, and fashion, the campaign brings together two of pop culture’s biggest names and a consummate fashion icon in a retro-themed audiovisual tinged with tension, sensuality and cheeky humor.
What to know about the Saint Laurent Fall 2026 Campaign
Anthony Vaccarello, Saint Laurent’s creative director, shared a first glimpse into the brand’s Fall 2026 campaign through a couple of videos posted on social media. Connor Storrie—lead of Crave’s hit series Heated Rivalry and Emmy-nominated star for his SNL performance—opens the sequence dressed in a ‘80s-infused look. (Think of a strong shoulder line, layered popped collars and retro sitcom beau curls.) Against a minimalist setting, the actor offers a theatrical and confident performance as he bops his head to the beat of the 1988 hit “I’m Gonna Miss You” by Milli Vanilli. (If the name rings a bell, that’s because the song made an unexpected return to the mainstream in 2024 through the true crime series Monsters: The Lyle and Erik Menendez Story.)
Longtime Saint Laurent ambassador Rosé and model Liu Wen make moody appearances, dressed in core pieces from the brand’s Fall 2026 collection. Highlights from their looks include tweed jackets, metallic miniskirts with lace hems, snakeskin footwear, and staple leather goods (the Niki and Le 5 à 7 bags, more specifically).
Additionally, the campaign features a series of stills, where the blend of seduction, mystery and powerful confidence that Saint Laurent has made its signature becomes the connecting thread. Storrie poses in sleek tailoring and a modernized (and adult) take on the ’80s crop top, a once-upon-a-time symbol of masculinity widely spread in pop culture. Rosé and Liu Wen, on the other hand, channel the confidence and effortlessness of the Saint Laurent woman in exquisite combinations of silk, metallic fabrics, tweed and pointed-toe shoes.
Lensed by Talia Chetrit under the creative direction of Anthony Vaccarello, the video campaign serves as an extension of the Fall 2026 menswear ad push starring Austin Butler. In the images unveiled in June, Butler and a group of models posed in leather coats, lightweight shirts and sharp tailoring, against a backdrop of modernist interiors.
Rosé, Connor Storrie and Liu Wen reprise the same narrative in audiovisual material that captures Chetrit’s exploration of psychological dynamics, power and the frictions between fiction and non-fiction.
This is a campaign cast for the books
Beyond the expected hype this star-studded team-up is generating, the campaign is sparking buzz for bridging three generations of fashion icons: Liu Wen, a well-known and coveted name on the runways since the early 2000s; Rosé, the first Saint Laurent ambassador appointed in the Anthony Vaccarello era and one of the first K-pop stars to represent a major French Maison globally; and Connor Storrie, a multi-faceted actor who embodies the modern heartthrob and the rise of MLM stars in fashion.
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Connor Storrie is Fashion’s Newest It Boy
Saint Laurent’s Fall 2026 ad campaign officially welcomes Storrie into the brand’s visual universe. Although the screen star is, in no way, a newcomer to the fashion scene, this is his first campaign since the brand tapped him as a Saint Laurent ambassador after a reportedly hard-fought bid for the actor’s exclusivity.
Storrie has experienced a vertiginous rise to fame since he stepped into the role of mysterious hockey player Ilya Rozanov in the queer romance series Heated Rivalry. The show’s global success quickly took him to the world’s biggest red carpets, the front rows of Fashion Week and highly coveted events like the Met Gala. In most of them, the actor has repped Saint Laurent with looks taken straight off the runway.
Now, the actor takes another step into fashion, alongside prominent fashion figures like Liu Wen and Rosé, with whom he also shares a Tiffany & Co. ambassadorship.
Isn’t it so cool when icons reunite?
