Thai superstar BamBam expands his resume, walking his first Paris Fashion Week runway.
The world loves a good celebrity cameo on the runways. Heated Rivalry star Hudson Williams recently made a case for the celebrity-turned-runway-model at the Dsquared2 Fall 2026 show, which opened D-1 of Milan Fashion Week. But now, the fashion crowd touched down in Paris. So, naturally, the City of Lights was in for an equally buzzy kick-off. The star of the show? Thai singer Kunpimook Bhuwaku, or, as you probably know him, BamBam.
A brand ambassador since 2024, BamBam made his runway debut on the Louis Vuitton Fall/Winter 2026 runway. The singer, a seasoned icon whose first claim to fame was as a member of the K-pop group GOT7, teased his appearance ahead of the show on the brand’s broadcast channel on Instagram.
When his time to walk the runway came, however, his appearance wasn’t any less pleasantly surprising. The Thai star looked relaxed on the runway, without any distinctive makeover, but embodying the Louis Vuitton soul to a tee. His runway look featured black flared pants, chunky sole shoes and a padded quarter zip jacket.
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Now, in case you missed it, the quarter zip is today’s biggest wardrobe essential, brought to the fore by internet creators and cemented as a must-have on the runways of Chanel, Miu Miu and, of course, Louis Vuitton. For his runway debut, BamBam’s quarter zip remained color-muted, dancing the lines between functionality and fashion statement; simple, but stylish enough to belong on the runway. The singer completed the look, carrying a Keepall Bandoulière 25 in the brand’s iconic monogram, which celebrates the 130th year of creation in 2026.
With a thriving Louis Vuitton affiliation and superstar status attached to his name, BamBam is recognized for his fashion prowess on and off stage. His runway debut, while unexpected, wasn’t entirely surprising and takes his collaborative relationship with the French brand up a notch.
Now, BamBam can add Louis Vuitton runway model to his resumé. Isn’t that cool?
