The show was a spectacle through and through, combining star power, Hollywood nostalgia and high-level craftsmanship.
From a made-to-order atelier in Sunset Boulevard to the runways of Paris Fashion Week, Mike Amiri has remained committed to celebrating subcultures, old Hollywood nostalgia and performance through his namesake Los Angeles-based fashion brand. While long gone are the days Amiri created custom pieces for the likes of Axl Rose, the brand continues to explore the convergence of spectacle, music culture and history shaping West Coast style.
For Fall/Winter 2026, Amiri took Hollywood Hills, and more specifically, Laurel Canyon, as the collection’s starting point. Home to the icons that defined Hollywood’s golden era, the neighbourhood fostered a thriving creative community where the likes of the Doors, Frank Zappa, Joni Mitchell and the Eagles set up their home base. It also birthed a countercultural movement marked, as Amiri put it in their show notes, by “contemporary ideals: diversity, individuality and inclusivity.”
The historical location in California served as the pretend backdrop for Amiri’s latest show, held at Le Carreau du Temple. Inside the Parisian venue, Amiri created the brand’s “idealised” portrayal of a Laurel Canyon mansion. Intimate and domestic, the set was a mix of old-school furniture and decorative objects.
On the runway, formalwear, reimagined through the brand’s lens, took centre stage, becoming the foundational element of the Amiri man’s wardrobe. While he embraced embroidered suits, structured tailoring and attention to detail by day; by night, he favoured denim—another staple of the Amiri brand—paired with leather blazers, knitwear and cowboy-style shirting.
Colours were earth-toned, warm and pigmented; a mix of merlot, chestnut and chocolate brown, tinged with sage green and minty tones. Meanwhile, details were rich, elevating each piece with embroidery, sequins and beading. Textures, from velvet to leather, were just as diverse, adding contrast and dimension to streamline silhouettes. Similarly, accessories leaned on classic retro aesthetics. Boots, statement eyewear and snakeskin print—anticipated to become one of 2026’s hottest trends—populated the runway.
On and off the catwalk, celebrity presence reflected Amiri’s infatuation with music and performance. Making a cameo on the show was Thai actor Bible Wichapas, a fixture in the Fashion Week circuit and a must-know star from Thailand’s rising Boys Love scene, who modelled a head-to-toe black number. On the front row, the parade of A-listers was equally noteworthy. Avan Jogia, Thomas and Kongjiro, Mina El Hammani and Jeff Goldblum captivated the press, dressed to the nines for the occasion. Online, the buzz was all about Japanese star Yuta Jinguji. The star is Amiri’s new brand ambassador and one of the most anticipated faces at Paris Fashion Week this season.
Talking about the show, Mike Amiri shared, “For me, men’s formalwear is most appealing when it feels effortless and individual. I love seeing artists wear tailoring casually, like a blazer over a Henley or boots instead of dress shoes. The clothes should feel like an extension of the wearer. That balance is what Amiri aspires to.”
