Jewelry powerhouse Bvlgari and Thai screen darling Orm Kornnaphat formalize their partnership with a Friend of the House announcement.
Thai actor Orm Kornnaphat becomes Italian luxury jeweler Bvlgari’s newest Friend of the House, hailing from Thailand. The partnership was officially announced on February 22, following a burgeoning friendship between both parties.
To commemorate the occasion, Orm was portrayed in a series of images promoting the newly debuted Serpenti Viper jewelry collection. Dating back to 1948, the Serpenti line is a signature of the jewelry brand and continues to transform, with the latest Serpenti Viper line presented in early January.
“Wearing Bvlgari allows me to truly express my elegance and individuality,” said Orm, a prominent face in Thai entertainment, of her new role. “I am fascinated by Bulgari’s dedication to creating beautiful designs, each piece telling its own story and enhancing elegance in everyday life. I feel incredibly grateful and honored to be a part of the Bulgari family.”
Orm, who is also a notable and best-performing star in fashion and luxury spaces, joins the Bvlgari family, following a longstanding relationship that has strengthened through various event invitations and public appearances with the brand.
With her new title, the actor joins an impressive roster of international and local icons, representing Bvlgari at various levels. From Dua Lipa, who recently joined the Bvlgari family, to Anne Hathaway, the brand boasts a high-profile lineup of global ambassadors who represent the brand’s values and modern-day empowerment.
Bvlgari has also secured associations with titans across regions, including stars like Kento Nakajima and Ren Meguro in Japan, actor Afra Saraçoğlu in Turkey and Lama and Tala Alakeel in the Middle East. Thai stars such as Davika Hoorne and Mile Phakphum are also part of the Bvlgari universe.
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A consummate style icon and major player in entertainment, Orm is one of Thailand’s most successful and beloved names. Her influence, however, reaches far beyond her home base and Asia. Last year, the actor emerged as Paris Fashion Week’s strongest celebrity voice in terms of Media Impact Value (MIV), Launchmetrics’ metric assigning monetary value to posts, interactions and articles, through hundreds of qualitative and quantitative factors, to measure impact and quantify brand and marketing performance.
Her presence and direct impact at the Spring/Summer 2026 Dior show reached $20.5 million in MIV, with additional echo coverage worth $25.8 million in MIV. Orm then closed 2025, knotting a permanent association with Dior as a brand ambassador.
Now, the actor steps into a new chapter, joining forces with Bvlgari in a strategic relationship that will further strengthen her status as a key player in the luxury sector.
