K-pop star power, nautical fashion and preppy sensibilities inspire the Tommy Hilfiger Spring 2025 campaign, featuring K-pop icons Stray Kids.

Stray Kids, the K-pop sensation taking over music charts, returns to the billboards, fronting the Tommy Hilfiger Spring 2025 campaign. In the campaign stills, the South Korean band embraces nautical style and American prep, inspiring viewers to craft a sleek and preppy spring wardrobe.

Spring 2025 

Celebrating Tommy Hilfiger‘s love of nautical lifestyle, the brand’s Spring 2025 collection fuses classic preppy fashion with marine codes. Traditional shirts feature sailing-inspired Breton and Ithaca stripes. Meanwhile, the rope logo infuses nautical spirit into the traditional varsity jacket. Further capturing effortless coastal style, the collection includes lightweight linen blazers, polo shirts, chain stitching and flag prints. 

Fitting this energy, Stray Kids dons the collection in a portrait series highlighting each member’s individuality and personal style.

“Working on a campaign with Tommy Hilfiger always feels so natural,” said Stray Kids of the collaboration. “What we love about this partnership is that Tommy brings out our true selves – our energy, our style and our connection as a group. […] We can’t wait for our fans to see this side of us in cool, classic preppy style.”

A Successful Partnership

The Tommy Hilfiger Spring 2025 campaign extends the brand’s long-time association with Stray Kids. Since inking a brand ambassador deal, the K-pop group has represented Tommy Hilfiger on the global stage at events like the Met Gala and international campaigns. 

“Spring 2025 is a time to renew and celebrate the creativity of our global Tommy family,” shared Tommy Hilfiger. “Stray Kids’ relentless passion and unique vision have made them one of the most popular groups in the world, and with this campaign, we wanted to give them the freedom to express themselves. The campaign celebrates youthful positivity and the power of dreaming through the lens of red, white and blue.”

Check out the full campaign below.