Calvin Klein emerged as the top-ranked brand at New York Fashion Week, according to data and marketing companies Launchmetrics and WeArisma.
Calvin Klein generated the greatest media impact during New York Fashion Week Fall/Winter 2025, according to reports from analytics companies Launchmetrics and WeArisma.
Veronica Leoni’s third showing at the helm of the PVH-owned brand racked up $29 million in Media Impact Value, Launchmetrics’ proprietary algorithm that assigns monetary value to media activity across channels and platforms to measure impact and marketing performance.
Meanwhile, per WeArisma, the tallies reached $81.3 million in Media Value (MV), a metric that quantifies earned and owned media, as well as visibility and brand presence—even when a brand is not directly tagged or mentioned. (Therefore, the amplified figures.)
Media Voices Amplified NYFW, Reports Launchmetrics
Held between February 11 and 16, New York Fashion Week kicked off the biannual circuit of new collection unveilings across the world’s main fashion capitals. This year, the event’s official calendar featured 98 events between presentations and runways, spotlighting homegrown NYC talent and emerging international names.
Per Launchmetrics, the seven-day schedule generated $249.3 in Media Impact Value, 67% of which was driven by Media. In fact, voices from media, including Vogue US, Instyle and WWD, dominated the overall voice ranking.
“Media continues to expand its share of Voice season over season, surpassing all other Voices and reinforcing its position as the industry’s vehicle for breaking and amplifying its biggest stories,” wrote Launchmetrics in the FW26 New York Fashion Week document.
Thai Celebrities Are Creating a New Amplification Model
In regard to voices, WeArisma reported Thai actress Pansa Vosbein (Milk) as the top global voice at the event. The Whale Store xoxo star emerged as the top-ranked voice, according to WeArisma’s proprietary assessment of Earned Media Value (EMV). While there’s no standardized method to calculate EMV, WeArisma’s proprietary method considers “the average rate card or market cost per performance metric of an influential source with certain levels of following,” as well as reach, engagement across platforms, type of engagement, seasonality, and other factors.
Hailing from Thailand, Milk attended NYFW on an invitation from Calvin Klein. Her presence generated $12.8 million in Earned Media Value, which WeArisma described as “a new amplification model taking shape.” The company also spotlighted Thailand’s emergence as a “cultural visibility engine,” fueled by global fandoms.
Calvin Klein’s ambassador Jennie Kim emerged as the second most impactful global voice, responsible for $5 million in WeArisma’s industry-dynamically-adjusted EMV. Anne Hathaway, Lily Collins and Camila Coelho rounded out the global voice list.
Calvin Klein Is a Leader of Direct Amplification
WeArisma’s report highlights Calvin Klein’s smart media strategy, which relied on its owned channels instead of press coverage. The brand’s owned media was responsible for 34% of the show’s total Media Value, 21% more than the average for brands at NYFW. The sentiment was also highly positive on the brand’s direct channels, where content related to Milk Pansa and Jennie Kim stood out.
With Asian entertainment experiencing its heyday and global fandoms widening its scale of reach, Calvin Klein prioritized its celebrity strategy, focusing on the Asia Pacific region and its celebrities.
“Celebrity voices [at Calvin Klein] generate 40% of EMV versus an 8% average, with nearly half of that impact coming from APAC talent,” said WeArisma. “Milk Pansa plays a central role, illustrating Calvin Klein’s ability to mobilize cross-market fandom rather than depend on localized momentum.”
Despite their focus on stars from the Asia Pacific, Calvin Klein’s Media Value was balancedly distributed across regions, with $14 millions coming from Europe and West Asia (EMEA) and $13 millon from North America.
New Paradigms and Emerging Voices
In addition to U.S. brands like Coach, Michael Kors and Tory Burch, which traditionally dominate tallies at New York Fashion Week, this season, brands that successfully cut through the noise opted for differentiated strategies.
Diotima, for example, broke into Launchmetrics’ brand power player ranking, racking up $5 million in Media Impact Value (MIV). This figure was, in part, driven by the presence of New York City’s First Lady, Rama Duwaji, recognized for her purposeful fashion choices and use of style as a tool for communication. The artist drove $1.7 million in MIV (over a third of the show’s total coverage), although she didn’t directly post any content related to the show on her social media channels. Duwaji didn’t attend any other show during the seven-day calendar. However, she has consistently sported items by Diotima and shown support for independent labels, making her appearance at the show a strong communication move.
Meanwhile, WeArisma noted that 7 For All Mankind amplified its visibility by tapping “culturally relevant creators and digital-native talent.” In fact, the brand stood out on YouTube, where related content generated 10% of the total Media Value generated by the brand, versus the 3% average for brands at NYFW. “Visibility was fueled by long-form runway commentary, with creators such as HauteLeMode delivering detailed analysis and critique that mirrors YouTube’s deeper engagement patterns,” reported WeArisma.
For a deeper dive into each company’s data and methodology, see the full reports in the links below. Launchmetrics. WeArisma.
